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Box Office Poison (magazine article)

The term "box office poison" continues in use in magazine articles and opinion pieces.^[9][10] Over the years, several more "Box Office Poison" lists have been submitted in newspapers, in magazines, or more recently, online.

In 1949, Mary Armitage's Film Close-Ups newspaper labeled many stars as "poison" at the box office, among them Sylvia Sidney, James Cagney, Henry Fonda, Ingrid Bergman, Jennifer Jones, John Hodiak, and two actresses that in 1938 were said to have "deserved" their salaries, Bette Davis and Shirley Temple.

A BBC article about Hepburn and The Philadelphia Story, written in 2021, still refers to her being labeled in 1938 by Brandt as "box office poison".^[11] Brandt's 1972 obituary in The New York Times did not mention his involvement in the creation of the term.^[12]

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