Gemiliano pineda pictures of butterflies

SOURCES AND INFLUENCES As popular culture, film is a voracious medium that feeds on material from traditional literary forms and recent media products to create narratives with which to mesmerize its audience. In the Philippines, movies have been made from plays, novels, folk tales, legends, and even poems, capitalizing on the presumed familiarity of the public with the events, characters and themes of these traditional/popular narrative genres.

In the decades following World War II, filmmakers discovered that Filipinos had been growing less and less print-oriented, gravitating instead to entertainment provided by radio and television, and more especially by illustrated popular novels called komiks.

Consequently, there has been in recent years a proliferation of films based on narratives created for the mass audience, the same audience on which producers pin their hopes for mega-profits. Both for the serious student of film and the conscientious practitioner of the art, it is instruc