Autobiography of karsanbhai patel

Karsanbhai Patelis the man behind the hugely successful brand, Nirma. His' is a legendary rags to riches journey during which he shattered established business theories and rewrote new ones.

Karsanbhai Khodidas Patel (K.K.

Autobiography of karsanbhai patel

Autobiography of karsanbhai patel movie

Karsanbhai patel nirma

Karsanbhai patel net worth in rupees

Karsanbhai patel family tree

Patel)came from a humble farmer family from Mehsana, Gujarat. He worked as Lab Assistant in the Geology and Mining Department of the Government of Gujarat. In 1969, at the age of 25, Karsan Bhai Patel started a small-scale enterprise.

He offered a quality detergent powder, using indigenous technology, at a third of the prevailing price, without compromising on the product.

Autobiography of karsanbhai patel movie

Karsanbhai named the detergent powder Nirma after daughter Nirupama.

At that time domestic detergent market was limited only to premium segment and was dominated by MNCs. Karsanbhai Patel started door-to-door selling of Nirma and priced it at Rs.

3 per kg. The next available cheapest brand in the market at that time was Rs.13 per kg. Nirma revolutionized